Privacy policy

AETHELSOHN operates this store and website, including all related information, content, features, tools, products, and services in order to provide you with a curated shopping experience (collectively, the “Services”).

Our Services are powered by Shopify, which enables us to provide our online store and related services to you.

This Privacy Policy explains how AETHELSOHN collects, uses, discloses, and otherwise processes your personal information when you visit or use our Services, make a purchase or other transaction, communicate with us, or otherwise interact with AETHELSOHN.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By using or accessing any of our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual.

Personal information does not include information that has been collected anonymously or appropriately de-identified so that it cannot reasonably be used to identify you.

Depending on how you interact with our Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, telephone number, and email address.
• Order and transaction information, including products you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
• Payment information, including payment method, payment confirmation, transaction information, and other payment-related details. Payment card information may be processed directly by Shopify or our authorized payment service providers.
• Account information, including your username, password, preferences, account settings, and other information associated with your customer account.
• Customer service information, including information you provide when contacting us regarding an order, return, warranty request, product question, or other support inquiry.
• Device and technical information, including your device type, browser, operating system, network connection, IP address, and other technical identifiers.
• Usage information, including information about how you access, browse, and interact with our website and Services.
• Marketing and preference information, including your marketing preferences, communication choices, and interactions with promotional communications or advertisements.

How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, make a purchase, submit an inquiry, request a return or warranty service, subscribe to communications, or otherwise provide information to us.
• Automatically through our Services, including through your device, browser, cookies, pixels, and similar technologies when you visit or interact with our website.
• From Shopify and our service providers, where they provide technology, payment processing, analytics, fulfillment, shipping, customer service, fraud prevention, advertising, or other services on our behalf.
• From business partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Managing Our Services

We may use your personal information to:

• Process and fulfill your orders
• Process payments and transaction confirmations
• Arrange shipping and delivery
• Process returns, exchanges, refunds, and warranty requests
• Create and manage customer accounts
• Provide customer support
• Communicate with you about your orders or account
• Remember your preferences
• Provide product recommendations
• Maintain and improve our website and Services

Security and Fraud Prevention

We may use personal information to:

• Authenticate customer accounts
• Detect and prevent fraud
• Protect payment transactions
• Identify suspicious, illegal, unsafe, or malicious activity
• Maintain the security and integrity of our website, systems, customers, and business

You are responsible for maintaining the confidentiality and security of your account credentials.

Marketing and Advertising

Subject to applicable law and your communication preferences, we may use your personal information to:

• Send promotional emails or other marketing communications
• Show advertisements for AETHELSOHN products
• Measure advertising performance
• Personalize marketing based on products you have viewed, purchased, or added to your cart
• Understand customer interests and improve our marketing activities

Where required by applicable law, we will obtain your consent before using certain cookies, tracking technologies, or personal information for marketing purposes.

Communicating With You

We may use your personal information to respond to inquiries, provide customer service, send important service or order notifications, and maintain our relationship with you.

Legal and Compliance Purposes

We may use personal information where reasonably necessary to:

• Comply with applicable laws and legal obligations
• Respond to valid legal or regulatory requests
• Establish, exercise, or defend legal claims
• Investigate disputes or suspected violations of our policies
• Enforce our Terms of Service and other policies
• Protect our rights, customers, employees, business, or the public

Legal Bases for Processing

Where applicable data protection laws require us to identify a legal basis for processing your personal information, we may rely on one or more of the following:

• Performance of a contract, including processing purchases, payments, shipping, returns, exchanges, warranty requests, and customer accounts.
• Legitimate interests, including operating and improving our business, preventing fraud, maintaining security, providing customer service, and understanding how customers use our Services, provided those interests are not overridden by your rights and interests.
• Legal obligations, where processing is necessary to comply with laws, regulations, tax requirements, accounting obligations, court orders, or other lawful requirements.
• Consent, where we request and you provide consent for specific processing activities, such as certain forms of direct marketing or non-essential cookies and tracking technologies.

Where processing is based on consent, you may withdraw your consent at any time, subject to applicable law. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, tags, software development kits, and similar technologies to operate and improve our Services.

These technologies may be used to:

• Keep the website functioning properly
• Remember your preferences and shopping cart
• Maintain account sessions
• Analyze website traffic and performance
• Understand how visitors interact with our website
• Prevent fraud and improve security
• Measure advertising effectiveness
• Provide personalized advertising where permitted

Some cookies are necessary for our website to function and cannot reasonably be disabled through our systems.

Other cookies, including certain analytics or advertising cookies, may be optional depending on applicable law.

Where required, we will request your consent before placing non-essential cookies or using similar technologies.

You may also be able to manage cookies through your browser settings or through privacy and cookie controls made available on our website.

Disabling certain cookies may affect the functionality or availability of some features of our Services.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary for legitimate business purposes and in accordance with this Privacy Policy.

These recipients may include:

• Shopify, which provides the ecommerce platform supporting our online store.
• Payment providers, which process payments and related transactions.
• Shipping, fulfillment, and logistics providers, which help us process and deliver orders and handle returns.
• Technology and cloud service providers, which support hosting, website functionality, security, data storage, and infrastructure.
• Analytics providers, which help us understand website usage and improve our Services.
• Customer support providers, where applicable.
• Advertising and marketing partners, where permitted by applicable law and subject to your privacy choices.
• Professional advisers, including legal, accounting, compliance, and insurance advisers where reasonably necessary.
• Government authorities, regulators, courts, or law enforcement agencies, when required or permitted by applicable law.

We may also disclose personal information:

• When you direct or authorize us to do so
• When required to complete a transaction requested by you
• Within our corporate group or to our affiliates
• In connection with a merger, acquisition, restructuring, financing, sale of assets, insolvency, or similar business transaction
• Where reasonably necessary to protect our legal rights, customers, business, or Services

Relationship With Shopify

Our Services are hosted and powered by Shopify.

Shopify collects and processes certain personal information about your access to and use of our Services in order to provide and improve its ecommerce platform and related services.

Information you provide through our Services may therefore be transmitted to and processed by Shopify and its service providers, including in countries other than the country in which you live.

In some circumstances, Shopify may process personal information on our behalf. In other circumstances, Shopify may process personal information for its own purposes in accordance with its own privacy policies.

For more information about Shopify’s privacy practices and the rights that may be available to you in connection with data processed by Shopify, please review the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You may also access Shopify’s privacy portal at:

https://privacy.shopify.com/en

Personalized Advertising and Data Sharing Choices

Depending on your location and applicable law, you may have the right to opt out of certain uses or disclosures of your personal information for targeted or personalized advertising.

Where available, you may exercise this choice through our data sharing opt-out page:

https://aethelsohnwatch.com/pages/data-sharing-opt-out

If you visit our website with a recognized Global Privacy Control preference signal enabled, we may treat that signal as an opt-out request for the browser or device used to visit our website where required by applicable law.

Where Shopify is able to associate the device with a Shopify account, the preference may also be applied in accordance with Shopify’s applicable privacy practices.

For more information about Global Privacy Control, visit:

https://globalprivacycontrol.org/

Third-Party Websites and Links

Our Services may contain links to websites, applications, or online platforms operated by third parties.

If you follow a link to a third-party service that we do not own or control, that third party’s privacy, security, and other policies will apply.

We are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or services.

The inclusion of a third-party link does not, by itself, constitute an endorsement of that third party, its website, services, content, or practices.

We encourage you to review the applicable privacy policies and terms before providing personal information to third-party services.

Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the details provided below so that we can review and, where appropriate, delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable privacy law, the personal information of individuals under 16 years of age.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

For this reason, we cannot guarantee absolute security.

Please avoid sending sensitive or confidential information through unsecured communication channels.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or otherwise processed, including where necessary to:

• Provide our Services
• Maintain customer accounts
• Fulfill orders
• Process returns, warranties, and customer service requests
• Maintain financial, tax, and transaction records
• Prevent fraud and protect security
• Resolve disputes
• Enforce our agreements and policies
• Comply with applicable legal and regulatory obligations

The specific retention period may vary depending on the type of information, the nature of our relationship with you, applicable legal requirements, and whether the information is necessary for actual or anticipated disputes.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances.

Right to Access or Know

You may have the right to request information about the personal information we hold about you and how we process it.

Right to Correct

You may have the right to request correction of inaccurate or incomplete personal information.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you.

Right to Data Portability

In certain circumstances, you may have the right to receive a copy of personal information you provided to us in a portable format or request that it be transferred to another organization.

Right to Restrict Processing

Where applicable, you may have the right to request that we restrict the processing of your personal information in certain circumstances.

Right to Object

Where applicable, you may have the right to object to certain processing of your personal information, including processing based on legitimate interests and certain direct marketing activities.

Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawal will not affect the lawfulness of processing performed before your consent was withdrawn.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on where you live, you may have the right to opt out of certain forms of sale or sharing of personal information, or processing for targeted advertising.

Where applicable, you may exercise this right through:

https://aethelsohnwatch.com/pages/data-sharing-opt-out

Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

Even if you unsubscribe from promotional communications, we may continue to send non-promotional messages relating to your account, orders, transactions, warranty requests, customer service inquiries, or other service-related matters.

Exercising Your Rights

You may exercise applicable privacy rights by contacting us at:

support@aethelsohnwatch.com

We may need to verify your identity before completing certain requests, where permitted or required by law.

Where applicable law permits, you may authorize another person to submit a privacy request on your behalf.

We may require evidence that the authorized person has permission to act for you and may also require you to verify your identity directly with us.

We will respond to valid privacy requests within the timeframe required by applicable law.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

UK and European Economic Area Residents

If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection law, including rights relating to:

• Access
• Rectification
• Erasure
• Restriction of processing
• Data portability
• Objection to processing
• Withdrawal of consent
• Complaints to the appropriate data protection authority

Where we rely on legitimate interests as the legal basis for processing, you may have the right to object to that processing in certain circumstances.

Where we rely on consent, you may withdraw that consent at any time.

You may also have the right to lodge a complaint with the data protection authority responsible for your place of residence, place of work, or the location of an alleged infringement.

International Transfers

AETHELSOHN operates internationally, and our service providers may process personal information in countries other than the country in which you live.

Accordingly, your personal information may be transferred, stored, or processed outside your country of residence.

Where applicable law requires specific safeguards for international transfers of personal information, we will rely on legally recognized transfer mechanisms or other permitted safeguards.

For transfers of personal information from the European Economic Area or United Kingdom to countries that are not recognized as providing an adequate level of data protection, these safeguards may include applicable standard contractual clauses or equivalent legally recognized mechanisms.

Automated Processing and Profiling

We and our service providers may use automated systems to help detect fraud, personalize your shopping experience, recommend products, analyze website activity, or support advertising activities.

Where applicable law provides rights relating to decisions based solely on automated processing that produce legal or similarly significant effects, you may exercise those rights by contacting us.

We do not intend to make decisions producing legal or similarly significant effects about you solely through automated processing unless permitted by applicable law and appropriate safeguards are in place.

Complaints

If you have concerns or complaints regarding how we collect, use, or process your personal information, please contact us first using the contact information below.

We will review your concern and respond as required by applicable law.

Depending on where you live, you may also have the right to lodge a complaint with your local privacy or data protection authority.

Residents of the European Economic Area may find information about the relevant supervisory authorities through the European Data Protection Board.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Services, technology, legal requirements, or regulatory obligations.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last Updated” date.

Where required by applicable law, we will provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us:

AETHELSOHN

Email: support@aethelsohnwatch.com

Address:

RM F10, Workshop 8, 11/F

Walnut 9

9 Walnut Street

TAI KOK TSUI

KLN, HONG KONG

For purposes of applicable data protection laws, AETHELSOHN is the controller of the personal information described in this Privacy Policy, except where another party acts as an independent controller under applicable law.

Last Updated: August 7, 2026